Project 1: (25%) Company Marketing Analysis - Select the company of your choice and do a research paper that answers the following questions.
What are the three most critical challenges facing your business today?
What are your plans to overcome them?

Industry and Marketplace: Describe the Company and its product or service.

• What external influences are affecting (positively or negatively) your business?
• What external influences have had the greatest impact?
• What are the current and emerging industry/marketplace trends facing the business
and how will the business address them?
• Who are the business’ primary competitors?
• Competitor’s strengths and vulnerabilities?
• What is the business’ single greatest competitive advantage?
• What differentiates this business’ value to consumers versus competition?
• What industry information do you find most beneficial to your business?
• How is technology affecting your industry?
• How is your organization integrating technology into your marketing efforts and/or
business strategy?
How are your competitors utilizing technology in their marketing efforts and/or
business strategy?

This is due by the end of the eighth week of class. You are required to submit a written paper (double-spaced, 12 point font, 5 pages) based on your finding questions and share key insights from your research. Be sure to include a description of the company.

Project 1: (25%) Company Marketing Analysis - Select the company of...