What is meant by the term market nicher? Give at least 2 examples of firms that follow this strategy.

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Market niche is a small section of the overall market whose needs are focused on by the marketer. As the demands of the customer have been ever increasing, the one size fits all approach does not stand valid and companies need to customize their marketing mix to meet the varied demands of different customer segments. Marketers may identify the most profitable segments and focus on meeting...

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