Case Analysis - Viagra in China: A Prolonged Battle over Intellectual Property Rights (560 words)

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Question

Write a 500-600 words in 11 point Arial double spaced, case analysis. The case is called "Viagra in China: A Prolonged Battle over Intellectual Property Rights".

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China is one of the fastest growing markets in the world due to which it is an attractive target for all multinational companies. Its population base is so large that it provides ample scope for growth in demand. However, due to lack of effective policies and operating processes, multinationals are not able to realize the optimal returns on their investments in the company. This was also the case of Pfizer and its drug Viagra. Pfizer’s drug Viagra was...

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