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Video on YouTube: Peter Arnell Explains Failed Tropicana Package Design

The video describes the failure of PepsiCo to realize the power of its' Tropicana Brand Equity, (Including the package). Discuss some of the lessons learned about revitalizing a brand?

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This video emphasizes on the changes in the packaging of the Tropicana brand which did not go well with consumers and PepsiCo had to go back to its original packaging to please consumers. Brand value is an intangible asset which is built over across a period of...
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