MANAGEMENT DISSERTATION PROPOSAL PROFORMA

1. Aim, objectives and feasibility of the dissertation
Background
The modern day marketing domain has realized the value of creativity and innovative thinking. Hence, they have come up with unique marketing models to drive the key performance indicators such as customer loyalty, which according to IÅ¡oraitÄ— (2016) is a voluntary decision by a customer to create and build a long-term relationship with a specified company. Among the most emphasized contemporary drivers of customer-loyalty is strategic partnership. According to Ghalami (2006), strategic partnership refers to an initiative in which different nature of stakeholders commits themselves to a project over an extended period, sharing critical information, risks, along with rewards of their relationship. Stakeholders in this case refer to other businesses that might have an interest in the operations of a specified entity, for example the suppliers (Ghalami, 2006). Over the last few years, strategic partnerships have increasingly become a commonplace in the Saudi Arabian telecommunication industry. As such, each of the three most prominent service providers, namely, Zain Saudi Arabia, Etihad Etisalat/Mobily, and GO Telecom (Etihad Atheeb Telecom), have entered into strategic partnerships with different stakeholders (Zain Saudi Arabia, 2011, Rasooldeen, 2012, and ZTE, 2018).

Aim
The broad aim of the proposed research is to investigate the contribution the strategic partnerships that Saudi Arabian telecommunication service providers enters with stakeholders make towards promoting brand loyalty among the customers. The focus is primarily on three companies including Zain Saudi Arabia, Etihad Etisalat/Mobily, and GO Telecom (Etihad Atheeb Telecom).
Objectives
From this broad aim, the researcher will strive to pursue the following four objectives;
To define strategic partnership within the business sphere, especially in the telecommunication industry
To investigate the nature of strategic partnership entered between Zain Saudi Arabia, Etihad Etisalat/Mobily, and GO Telecom (Etihad Atheeb Telecom) and their respective stakeholders.
To establish whether the strategic partnerships that the three companies have pursued have succeeded in promoting a greater level of brand loyalty among the customers
To offer recommendations to the Saudi Arabian telecommunication on new ways of doing things when it comes to entering into strategic partnerships with the stakeholders to guarantee improved brand loyalty
Feasibility of the study
The proposed study is indeed feasible. This is primarily because the researcher has access to the data required for them to complete the study successfully. The researcher is currently an employee at Zain Saudi Arabia serving in the capacity of a performance manager. Therefore, the investigator does not only have admission to primary data (sourced from the

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