Tesla Motors

About Tesla

The company was founded in 2003 by a group of engineers in the Silicon Valley; the main objective behind the initiation of Tesla Motors was the urge to prove that Electric Cars could be better than Gasoline Cars. And cars of instant torque were launched, with incredible power and zero emissions- the cars without a compromise (Cheney, 2011). The idea was to make cars easily affordable to help the global mission of accelerating the world’s transition to sustainable support. Manufacturing and selling electric cars and electric Vehicle Power Train components, Tesla Motors is a public Company which trades on NASDAQ under the symbol of TSLA (Brown, 2013). The company attained worldwide fame by the launch of its first vehicle the Tesla Roadster, the first fully electronic Sports car which was closely followed by the luxury sedan, the Model S. Two more models, the Model X and the Model 3 have also been garnering profits worldwide. Apart from the brilliance of electronic cars, Tesla also markets electric Power-train components, which includes the Lithium ion Battery packs to various companies including Daimler and Toyota (Oliveira, 2014). Briefly describing the Technology principle in Tesla can be segregated in two parts as follows:

Battery Technology

Beating the stereotype, Tesla experiments with the use of thousands of Lithium Ion batteries instead of the single purpose larger format cells. Using the cheaper and lighter version of these cells, Tesla has been able to reduce the manufacturing costs thereby decreasing the cost of the sale prices as well.

• Technology Sharing: The patent wall was removed from the Headquarters after Tesla announced that the patents are the part of the open source movement; which basically means that anyone can use the company patents in a good faith. Primarily done to accelerate the advancement of electric cars as suitable transport options, Tesla retains the right to Copyright, trademarks and trade secrets (Cornell & Damodaran, 2014).

• A raging Competition for Elon Musk’s Brainchild: The new trend in town is the Electric Cars by Tesla, all thanks to Elon Musk’s unbeatable efforts to achieve what he dreamt of. For most of us, while the knowledge of electric begins and ends with Tesla, there are many companies in the market which are trying to beat the Tesla Technology and beat it wither in terms of superior manufacturing or breaking sales records (Mangram, 2012). While some companies indirectly compete with Tesla, some companies are direct Competitions that Tesla faces every day.

In planning its market offering, the marketer must address the five...