In planning its market offering, the marketer must address the five product levels of the customer-value hierarchy. Select a product of your choice and describe the "customer-value hierarchy" and identify the five levels of product contained within.
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Business Business - Other
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There are five product levels which need to be understood by the marketer. The five product levels are:
1. Core benefit,
2. Basic product,
3. Expected product,
4. Augmented product, and
5. Potential product...
1. Core benefit,
2. Basic product,
3. Expected product,
4. Augmented product, and
5. Potential product...
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