In planning its market offering, the marketer must address the five product levels of the customer-value hierarchy. Select a product of your choice and describe the "customer-value hierarchy" and identify the five levels of product contained within.
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There are five product levels which need to be understood by the marketer. The five product levels are:
1. Core benefit,
2. Basic product,
3. Expected product,
4. Augmented product, and
5. Potential product...
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