1. Characterize the critical aspects of an effective supply chain for any business.

2. Is it important to stick with your marketing plan even if it isn’t returning immediate results? Why or why not?

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1. The most important aspect of the supply chain is that the members of the chain should be closely integrated and their strategies should align with each other. There should be consistency in standards which should be followed by all the members and the communication should also take place in a free and real time manner. With the advent of IT, information sharing has become easier and thus organizations are increasingly using IT to coordinate the activities...

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