Product Intangibility in Marketing (320 words)

Discuss the concept of product intangiblity when marketing services. Give an example of a good and a bad service company and why.

200-350 words

Product intangibility means that the output of the operation cannot be touched or inventoried, but it only be felt. For example, when we go for a haircut, the hair dresser styles our hair. Hair styling is a service as it is customized to the consumer and it cannot be touched. We can only see the difference in our...

This is only a preview of the solution. Please use the purchase button to see the entire solution