Question

Discuss the concept of product intangiblity when marketing services. Give an example of a good and a bad service company and why.

200-350 words

Solution Preview

This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.

Product intangibility means that the output of the operation cannot be touched or inventoried, but it only be felt. For example, when we go for a haircut, the hair dresser styles our hair. Hair styling is a service as it is customized to the consumer and it cannot be touched. We can only see the difference in our...

This is only a preview of the solution. Please use the purchase button to see the entire solution

Related Homework Solutions

Gas Company - Draft Letters
Homework Solution
$40.00
Business
Operations
Management
Gas
Company
Midstream
Draft Letters
Bids
Equipment
Facilities
Delivery
Warranties
Lease Cost
Purchase Order
Gantt Project Schedule Chart
Questions About Coca Cola
Homework Solution
$13.00
Business
Marketing
Economy
Financial Management
Coca Cola
Beverages
Industry
Portfolio
Partners
Profit
North America
South America
Recycling
Steve Jobs
Homework Solution
$28.00
Business
Steve Jobs
Apple Computers
Famous People
Presentation
Biography
Career
Marketing
Power Point
Trademark Rights for Eric’s Company (700 words)
Homework Solution
$38.00
Business
Finance
Administration
Economy
Trademark
Companies
Brokers
Jobs
Entry Level
Security
Information
Records
Nominal Fees
Marketing
Guidelines
Consultancy
Patents
Benchmarking (370 words)
Homework Solution
$28.00
Business
Company
Competitors
Benchmarking
Strategy
Innovation
Improvement
Objectives
Metrics
Performance
Standard
Growth
Profit
Analysis
Get help from a qualified tutor
Live Chats