Discuss the concept of product intangiblity when marketing services. Give an example of a good and a bad service company and why.
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Product intangibility means that the output of the operation cannot be touched or inventoried, but it only be felt. For example, when we go for a haircut, the hair dresser styles our hair. Hair styling is a service as it is customized to the consumer and it cannot be touched. We can only see the difference in our...By purchasing this solution you'll be able to access the following files:
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