Discuss the concept of product intangiblity when marketing services. Give an example of a good and a bad service company and why.
200-350 words
Question
Solution Preview
This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.
Product intangibility means that the output of the operation cannot be touched or inventoried, but it only be felt. For example, when we go for a haircut, the hair dresser styles our hair. Hair styling is a service as it is customized to the consumer and it cannot be touched. We can only see the difference in our...
Return to homework library