Discuss the concept of product intangiblity when marketing services. Give an example of a good and a bad service company and why.
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Product intangibility means that the output of the operation cannot be touched or inventoried, but it only be felt. For example, when we go for a haircut, the hair dresser styles our hair. Hair styling is a service as it is customized to the consumer and it cannot be touched. We can only see the difference in our...
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