How can companies initiate price cuts and what are the traps that companies can fall into because of this? 500 words
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Companies can initiate price cuts in several ways. They can offer the existing products at discounted rates or they can offer larger volumes of the product at the same price. They can also bundle products together and offer the combo at reduced prices so as to promote sales of several products, rather than a single one. As an example, they can offer consumers discounts if they buy toothpaste and toothbrush together when compared to buying these products...
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