Question

Give a brief description of the various factors that affect advertising budget decisions.

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There are several factors which affect the advertising budget decisions. First is the size of the market. In case that the size of the target market is large and the company is targeting the national or international clientele base, the budget has to be large to reach out to the target market. Second is the stage in the product life cycle. If a product is newly introduced, it requires heavy advertising so as to inform the consumers...

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