This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.There are several factors which affect the advertising budget decisions. First is the size of the market. In case that the size of the target market is large and the company is targeting the national or international clientele base, the budget has to be large to reach out to the target market. Second is the stage in the product life cycle. If a product is newly introduced, it requires heavy advertising so as to inform the consumers...
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