1. Keith Reinhard of the nonprofit group Business for Diplomatic Action said, "Americans are seen throughout the world as compassionate, caring people, who are helpful and soft spoken."
False

2. Becoming a world citizen includes being global in focus, but thinking local, learning what's appropriate behavior, knowing your field, and becoming at least minimally skilled in the language of the local country.
True

3. Learning how to enhance the American global image of being a "caring, wonderful person" is part of becoming a world citizen.
False

4. Before you travel and conduct business abroad, spend some time learning about other patterns of interpersonal communication, such as in Afghanistan, where a man does not ask another man about his wife.
True

5. Developing a more globally interdependent system defines nationalism.
False

6. Great civilizations have had the characteristic of a strong economy, despite their communication problems.
False

7. While in Italy, Tony was able to communicate important information to George, his business partner, via e-mail. Later that day, Tony remarked to George about how helpful it was that he was able to return to their office in New York in less than nine hours. This "shrinking" of time and space as air travel and the electronic media have made it easier for people around the globe to communicate with one another defines the global village.
True

8. The process whereby managers are able to utilize Microsoft Excel to improve the record-keeping related to marketing their products and services is known as e-commerce.
False

Give a brief description of the various factors that affect adverti...