Read Case (IBM), watch KM & Communities of Practice at IBM - 1 video.

Rather than asnwering specific questions, could we do the following for this case:

1. Articulate the business evnironments and key issues the case is trying to address.

2. Provide your analysis of the case regarding approaches, results, and causes that lead to the outcomes.

3. If your were IBM, what will you do differently? Please pick two areas of interest to discuss.

4. What are your lessons learned?

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1. The biggest issue in this competitive market is to deliver high performance on a consistent basis and stay ahead of competition. Innovation is the need of the hour and organizations need to innovate in a rapid and fast manner. As organizations have been globalizing, they are competing on the global scale and they are catering to several markets characterized by varying levels of consumer choices and preferences. Therefore, organizations need to understand these differences and meet the needs of the varied consumer groups in...

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