Analysis

Part 1: SWOT Analysis

Internal Analysis

a.
i. What is the company’s primary strategy, and how well is the present strategy working?
UPS primary strategy is revamping its global network with a view to becoming one of the most modernized company in its industry. The company pursues this strategy through concerted capital investment in diverse areas such as facilities, aircraft and fleet assets.

ii. What are the company’s competitively important resources and capabilities?
One of the company’s competitively important resources and capabilities is its sortation facilities where the company has massively invested in new more automated facilities. UPS is currently in the process of developing highly automated sortation sites and phasing out the old.

iii. Is the company able to take advantage of market opportunities and overcome external threats to its external well-being?
Yes, UPS has vast financial assets that the company is able to deploy and take advantage of new market opportunities and also to overcome external threats.

iv. Are the company’s prices and costs competitive with those of rivals?
Yes, UPS prices and costs are competitive compared to those of its major rivals. For example, the company’s profit margin for the first quarter of 2020 was 5.73% compared to DHL’s 4.7% and FedEx 1.86%.

v. Is the company competitively stronger or weaker than key rivals?
UPS is competitively stronger compared to key rivals in most indicators ranging from profitability, liquidity, and managerial efficiency. Additionally, the company dominates the freight and ground shipping services with the widest network in its industry.

What are the various approaches for knowledge management?