Executive summary
Tony’s Academy is a start up high school that will aim at providing reputable academic excellence and extracurricular activities to the community within and beyond. The school will strive to provide a variety of subjects based on the current academics requirements and the national curriculum in the local school district. The school will put more emphasis on providing these academic services to the local community within the Broward County, Florida in which it shall strive to create quality academic services through effective and quick responsiveness to students and parents requests and preferences.
Tony’s Academy will initially be formed as a partnership between Mercy and John, two renowned academicians and education enthusiasts’ consultants with over 25 years of experience in the education system. This plan is written as an ultimate plan to guide the start up process of the new academic institution. The school will operate on low overheads, and as such it will not seek for external sources of capital for its operations. The plan will also act as a separate marketing plan for the new school. The following is a list of the main points to guide this plan.
• The main objectives of the Tony’s Academy are to create an academic excellent institution, achieve a manageable but challenging rate and ensure ethical codes are observed in the community.
• Networking, marketing, responsiveness and quality of academic services are the keys to success in addition to ensuring the students get the best of the academic requirements.
• The mission for Tony’s Academy is to provide the community with reliable and high quality education for their children, and to ensure that each and every student enrolled achieves the expected outcomes
• The primary activity for the company will be to provide knowledge and excellence based on the federal curriculum.
• The available local market is not quite new, and is wide open for other private schools of this kind.
This plan, therefore, displays a projected rapid growth over the next few years. The initiative of implementing this business plan, in addition to a comprehensive marketing plan provided within this plan, is expected to ensure that Tony’s Academy rapidly achieves its status as a profitable venture for the partners.
The market
Tony’s Academy has identified several target market segments that will be pursued. The largest segment is the ever-low performing mathematics, science and business students. Tony’s Academy has

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