Question

Write strategic audit of Victoria's Secret, including these elements:

1. Threats and priority matrix
2. Internal environmental scan (strengths and weaknesses)
3. Strategic group map

Solution Preview

This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.

Threats and priority matrix
There are several threats which are confronting Victoria Secret. First, the economic recession would have a negative impact on the sales of the company. This is because with a decline in the disposable incomes of consumers, they would be less willing to make big purchases of luxury items like swimwear, lingerie, etc.
Second, the bold marketing campaign of the company can also have an adverse impact on its brand value. As reported by Newsom & Newsom (2013) , the ‘Bright Young Things’ advertisement that had been run by the company to promote its PINK product line of underwear had met widespread criticism from parents since they viewed the advertisement as one which promoted their teenage daughters as objects. Media plays an important role in shaping the minds of the teen people and such ads made them aware about sexuality at a very early age. In fact, the company was also forced to remove some offensive products and advertisements from their site. Therefore, the marketing mix which is known to promote sexuality and boldness needs to be carefully and strategically drafted by the company. ...

This is only a preview of the solution. Please use the purchase button to see the entire solution

Related Homework Solutions

Verizon Wireless Company: Employee Training Program
Homework Solution
$30.00
Business
Management
Administration
Companies
Employees
Departments
Training
Verizon Wireless
Telecom Services Provider
Global Differentiation
Cost Analysis
Benefit Analysis
ROI
Return On Investment
Interviews Evaluation Plan
Surveys
Feedb
Business Questions
Homework Solution
$30.00
Business
Variable Costs
Fixed Costs
Rent
Price
Selling
Production
Breakeven Quantity
Marketing Plan
Annual Cost
Total Cost
Revenue
Profit
Price Cut
Real Estate
Investment
Probability
EMV
EOL
EV
w/PI
Business Relations Questions
Homework Solution
$50.00
Business
Relations
Supervisor
Subordinate
Communication
Innovation
Brainstorm
Motivation
Workplace
Friendship
Morale
Progressive
Performance
Ideas
Productivity
Interpersonal
Needs
Interaction
Common Goal
Norm
Conflict
Groupthink
At Will Employment Discussion (530 words)
Homework Solution
$25.00
Business
Administration
Employment
Companies
Laws
Contracts
Illegal Termination
Discrimination
Dope Test
Bad Behavior
Stealing
Personal Interest
Information Exchanges
Get help from a qualified tutor
Live Chats