Provide an analysis of company "Davide Campari-Milano", by answering the questions below:

1. Identify the firm's apparent current mission. Then briefly review the firm's current objectives and strategies.

2. How would you describe the firm's current financial condition? (Use financial ratios and other pertinent income and balance sheet data to support your analysis.                  
3. Outline and discuss the firm's external opportunities and threats, using any analytical model(s) you believe are relevant.

4. Outline and discuss the firm's internal strengths and weaknesses using any analytical model(s) you believe are relevant.

5. Based on your analyses:

a. Revise the firm's mission and objectives if necessary.

b. Develop and discuss corporate and business strategies that you recommend to achieve the firm's mission and objectives.

Outline and discuss the specific actions needed for implementation of your chosen strategies. This should include the following:

a. Specific strategies and long-term objectives in such areas as marketing, human resources, finance, operations and information systems as appropriate.

b. Specify the financial results expected.

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This report presents an analysis of the company Davide Campari-Milano which is the sixth largest beverage company in the world. The product portfolio comprises of a wide variety of spirits, wines and soft drinks and the Italian market is one of the major revenue contributing regions for the company. This report presents strategic analysis for the company which seeks to achieve geographical diversification to reduce dependence on Italy only.

Current mission of the company and its strategies
The company does not have a clearly stated mission statement, but it is apparent that it seeks to serve the drinking needs of the consumers in a responsible manner and aims to use ethical strategies to serve the drinking needs of a wide consumer base. ...
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