Topic 1: Overview of the Capstone Project
The assignment due this week is to complete the Overview for the Capstone Project.
The Capstone Project will consist of the creation of a market entry or a market expansion plan. Do not use an existing company. Choose a company you would like to start or dream up an imaginary company. If you know of a company that is expanding either in geography or product-line, you can use it.
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This project is focused on the company which would be commencing operations to manufacture and market ready-to-eat meals. As there has been an increase in the tendency of females to work, there has been rising demand for ready-to-eat meals since the opportunity costs of staying at home is increasing for females. With growing incomes, people are willing to spend higher money on nutritious food so that they do not have to compromise with their health. Though there...
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