Richard Branson – The Entrepreneur (900 words)

Choose a entrepreneur or tycoon, write about how that person established his product and created the message for his or her company. Choose a creative person who reinvents his or her field. you can include twitter posts marketing strategies.

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Introduction
Entrepreneurship is defined as the ability of the individual to do things in a different manner and come up with innovative ideas to steer the organization ahead. The success of any organization depends on the quality of the workforce and the leadership abilities of the top management to integrate all the employees in a coordinated manner. One such great entrepreneur of all times has been Mr Richard Branson, the founder of the Virgin Group. Cunningham has stated that Mr Branson is one of the wealthiest entrepreneurs in the world and has been managing a diverse conglomerate comprising of companies in airline, telecom, banking, space travel, etc. His ability to think differently and connect with the customers has helped him to create a differentiated image for the brand ‘Virgin’ and this has also provide competitive edge to the group over its competitors....