QuestionQuestion

Use the “NAB Company Portfolio” (see: Course Required Files in Week 1). Provide the following information below.

1. Operations Plan
Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8.

a. Create an operations plan for your NAB company using the template in the text as a guide (p. 214 Operations Plan Preparation Form). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

b. Provide a rationale for the competitive advantages section using appropriate functional­ level and business ­level strategies to explain the competitive advantages.
Note: Much of the research pertaining to the hints provided here can be found in the NAB company portfolio.
Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company.

Hints: One of your biggest expenses as a startup non­alcoholic beverage company will be transitioning from a small batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach?
Hints: Deliberate your inventory control. Where do your supplies come from and what is your turnaround time to produce your beverage once you have received an order?

Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of class.

Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product? Describe your research and development activities and explain how they will contribute to the company.

2. Technology Plan

a. Create a technology plan for your NAB company using the template in the text as a guide (p. 227| Technology Plan Preparation Form). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

b. Provide a rationale for the personnel needs section by incorporating appropriate functional­ level strategies.

Hints: Consider the type of technology your company will use to conduct the following activities: manage personnel; take, fulfill, and track orders; manage inventory; communicate with customers and provide customer service; and produce your beverage.

3. Management & Organization
a. Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

b. Using the flow charts on p. 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document.

c. Provide a rationale for the management structure and style section by incorporating appropriate functional ­level strategies.

4. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

5. Provide constructive feedback to at least one (1) classmate’s post. Assess the credibility of the student’s rationales.


1. For year one of your NAB company’s Business Plan, complete the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Note: Attach the MS Excel worksheet to the discussion thread.

Hints: Your marketing costs should already be included as you created your Marketing Budget in Week 4 and those will be filled in automatically.

Hints: Use the figures you arrived at in the operations and technology sections of your plan to help fill out your financial forms.

Hints: Work through the worksheets in order. The excel worksheets will automatically enter the numbers into your Income Statement.

2. Develop the following financial sections of your NAB company’s Business Plan. Note:Attach the MS Word document to the discussion thread.
a. Sources and use of funds
b. Plan assumptions
c. Break­even analysis
3. Provide constructive feedback to at least one (1) classmate’s post.


This assignment consists of two (2) sections: a draft of your business plan and an income statement containing your business plan financials. Note: You must submit both sections as separate files for the completion of this assignment.
You must intend to raise money for your startup company. You can start with money from friends and family but at some point you will need funds from outside investors, either angels or venture capitalists, depending on how much money you project you will need to raise. Another possible angle is to develop money through crowdfunding, assuming your product meets the demand of such audiences. Before you can raise money, you must develop a business plan that convinces an investor that your company will succeed.

Section 1: Business Plan (MS Word or equivalent)
Read Chapters 18 and 19 of the course text: Successful Business Plan. Use the Plan Preparation Forms at the end of each chapter of Successful Business Plan as a rough guide.
Write a fifteen to twenty (15­20) page draft of your business plan in which you:

1. Revise the components of the following previously submitted sections based on the feedback you have received.

a. Company Description (Mini Project Deliverable 1)

b. Industry Analysis and Trends (Project Deliverable 1)

c. Strategic Position & Risk Assessment (Project Deliverable 1)

d. Target Market (Project Deliverable 2)

e. Competition (Project Deliverable 2)

f. Marketing Plan & Sales Strategy (Project Deliverable 2)

g. Operations Plan (Mini Project Deliverable 2)

h. Technology Plan (Mini Project Deliverable 2)

i. Management & Organization (Mini Project Deliverable 2)

j. Ethics & Social Responsibility (Project Deliverable 3)

2. Format your assignment according to these formatting requirements:

a. Cite the resources you have used to complete the exercise. Note:There is no minimum requirement for the number of resources used in the exercise.

b. Be typed, double spaced, using Times New Roman font (size 12), with one­ inch margins on all sides; references must follow APA or school­ specific format. Check with your professor for any additional instructions.

c. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Business Plan Financials (MS Excel worksheets template)
3. For year one, revise and submit the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1).

The specific course learning outcomes associated with this assignment are: Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
Create a plan to implement a firm’s strategy and manage the change from current operations. Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.

Use technology and information resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics.

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This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.

I. Company Description
Custom Coffee is a San Antonio, Texas based company that provides the highest quality organic and healthy coffee.
The company focuses on selecting the high quality blend(s) of beans and then tailoring the customer's specific style of roast that the beans receive for a completely sensational brew.

Custom Coffee’s mission is to give the customers their ideal coffee pleasure each day when deciding their need for a caffeinated or non-caffeinated drink.
A true coffee drinker looks to have more than just a beverage or a way of waking up in the morning. For many it is part of their identity and the choices that they make about this caffeinated beverage speaks much about whom they are, how they feel, and their general philosophy about life. Since the choice of coffee says so much about the individual, then the ultimate form of self-expression that a coffee drinking hipster can make is to create their own special custom blend of coffee just for them.
Custom Coffee is working to become incorporated in the state of Texas.
The company name and brand has been registered within the State of Texas, and adhering to all Federal and State regulations.

Custom Coffee has established a website domain that also meets all Federal and State requirements.
The product mix of Custom Coffee would comprise of personalized coffee and the ability of the coffee drinker to identify with the beverage that they love so much to an even greater extent than the most chic of designer coffee providers can.
The customer can visit the customcoffee.com web site and select from a variety of available beans to blend into their own custom blend of coffee beans.
The customer will then be able to select the roast that they would like from a variety of different choices. The customer will also be able to name the blend of coffee online, and the name will appear printed on the coffee packages label.
Pricing is based upon the volume of beans that the customer purchases, with discounts for increasing levels of purchases; the more coffee that a customer purchases based on weight and the less expensive it becomes per pound.

II. Industry analysis and trends
Trends in the coffee industry
Coffee is one of the most widely consumed beverages in US. As per Brown (2014), coffee is one of the most widely consumed beverages in US and about 61% of the total population drinks coffee every day.
The consumption levels are even higher than carbonated drinks since only 41% consume carbonated drinks.
The first reason behind selection of this beverage is that the industry is growing and even with a size of $30 billion, the industry is still in the growth phase (Fernau, 2013) since it is a part of daily diet of the individuals. Coffee shops are the fastest growing segment in the total restaurant business at the rate of 7% p.a. and despite the presence of established players like Starbucks, consumers are open to trying new types of coffee options (Coffee-Statistics.com, 2015)....
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