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Individuals often face situations when they need to make a choice. They are confronted with a dilemma in which they must choose to provide benefit to some stakeholder at the expense of other. This case also presents one of such ethical dilemmas that is faced by Tina at her workplace. She has been asked to create fake IDs and optimize the books. She has been asked to use those fake IDs to make recommendations about books she has no idea of. This is a difficult situation since she has to follow the...