Strategic Analysis of the Starbucks

External Assessment

Economic

Starbucks specializes in marketing and retailing exceptional coffee in the world, and it has spread to 76 countries globally and opened more than 24,000 outlets. Its economic strategy ensures customer satisfaction, clean and healthy stores, and a serene environment for its customers (David & David, 2020). Besides, the company entices its clients with a smooth and relaxing for them to feel the coffee house. It offers a spectacular feeling of a state-of-the-art coffeehouse with complete premium tea, fine pies, and sweet stuff.

Social, Cultural, and Demographic

There is a growing need for fast foods as the population continues to grow. The need for a clean stress-free environment is insatiable, especially for those looking forward to striking deals in an area classy location. Starbucks mixes quality and serenity in their business to ensure that people keep demanding and going for their services and products (David & David, 2020). Notably, as the human population continues to augment and the market diversifies, coffee shops such as Starbucks will continue to attract significant clients.

Political and Legal

The tax regulations and policies in the United States and countries where Starbucks operates have significant implications for its business. For example, in the U.S., multinational companies are subject to the scrutiny of their business operations. Starbucks must also assess the political situation in a country before they venture there. Political instability in Arabian countries prevents the company from starting operations in those areas. Indeed, Starbucks must ensure that it complies with all business regulations and laws in the home market.

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