What type of competitive advantage did Steve Jobs pursue for Apple's PC business, and what type of business strategy did he use to gain that competitive advantage?
Explain what specific Value Chain activities were implemented by Steve Jobs as part of Apple's PC business strategy and how these actions delivered a competitive advantage for that business.
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Jobs had used the consumer-focus and differentiation strategy to promote its products and create a distinguished brand image for Apple in the minds of the consumers. Rather than selling a large product portfolio, he has slashed the product lines to be limited to four categories only so that they can focus on product development and provide complete solutions associated with every product. He wanted to create a digital hub so that the consumers could get customized experience...