Write a persuasive essay in response to the theme:
“It isn’t enough for a multinational corporation to be socially responsible; they must be a triple bottom line company to meet their ethical obligations”

Required Elements:
•         Write a persuasive essay either supporting or denying the veracity of the theme statement;
•         The argument should include a discussion of the differences between corporate social responsibility and the triple bottom line concepts.
•         Include a discussion about the idea of distributive justice and the current distribution of wealth;

Required Formatting of Persuasive Essay:
• This essay should be double-spaced, 12-point font, and four to six pages in length excluding the title page and reference page;
• Title page;
• Introductory paragraph and a summary paragraph;
• Write in the third person;
• Use APA formatting for in-text citations and a reference page. You are expected to paraphrase and not use quotes.

Tips For Writing a Persuasive Essay:
•         Use a pleasant and reasonable tone in your essay. Sarcasm and name-calling weaken an argument. Logic and fairness will help to keep it strong.
•         Make your best argument your last argument.
•         Select your words carefully, have them evoke an image. Persuasion is about appealing to all the emotions of the reader. The use of adjectives and logic will convey a vivid picture and will make the reader believe you and that you write as an authority on the subject.
•         No personal pronouns and no I think, I feel, I believe as these phrases all weaken your perspective because the reader is less likely to think you are writing from fact than fiction.
•         No personal experiences unless they are generic meaning everyone has them and can relate to them and they convey a vivid and immediate image.

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This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.

Corporate Social Responsibility (CSR) views corporations as members of the moral community. Consequently, corporations are considered to have responsibilities that are similar to those of other members of the community. CSR focuses on corporate behavior and the ways in which corporations use environmental management strategies to grow their image. The responsibilities that corporations have under CSR fall into four categories namely: economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility. These categories are listed in their order of priority, thus the issue of why multinationals need to go further than social responsibilities in order to meet their ethical obligations. The Triple Bottom Line (TBL) provides a way for corporations to achieve this.

While the TBL theory also assumes that corporations are members of the moral community, it focuses more on long-term sustainability as opposed to corporate behavior and the application of environmental management strategies. TBL requires corporations to weigh their actions against three core independent scales namely: economic sustainability, social sustainability, and environmental sustainability....
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