How strong are the competitive forces confronting Under Armour, Nike, and The adidas Group? Do a five-forces analysis to support your answer. (Requirement: 4+ paragraphs minimum)
Does Under Armour have any core competencies and, if so, what are they? Include detail on why you believe these are core competencies. (Requirement: 4+ paragraphs minimum)
Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence? Include detail in your answer (Requirement: 3+ paragraphs minimum).
What does a SWOT analysis reveal about the overall attractiveness of Under Armour’s situation (Requirement: Conduct a SWOT analysis - 4+ paragraphs minimum)?
What are the key elements of Under Armour’s strategy (Requirement: 3+ paragraphs minimum)?
Identify 3 - 4 top priority issues Kevin Plank and Under Armour management need to address.
What recommendations would you make to Under Armour CEO Kevin Plank? At a minimum, your recommendations should cover what to do about each of the top priority issues identified (Requirement: 4+ paragraphs minimum).
This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.The 5 forces analysis asseses the industry attractiveness and (Gamble, J., & Thompson, A., 2015, p.42) for Under Armour is the following:
Bargaining power of Suppliers:
Under Armour has various suppliers from Latin America and SE Asia, and 5 suppliers account for their 55% of fabrics. They have 27 manufacturers in 14 countries and more than half of their products are produced in Asia.
Nike has manufacturers in China, Vietnam and Indonesia that produce 98% of their footwear, while the rest of their apparel is manufactured in 28 different countries....