Answer the following questions about JC Penney's mission statement ...

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Answer the following questions about JC Penney's mission statement

◦ Do the stated mission, vision, and values provide a strong foundation from which to clearly
understand the organization's Soulful Purpose? How and Why?
◦ What are the strengths and weaknesses of the stated mission, vision and values? Why?
◦ What revisions would you make to strengthen them (if necessary), and why? If you do not have recommendations, explain why you think the current stated mission, vision, and values are appropriate without revision and what criteria you suggest that organization use to evaluate those periodically so it can ensure that they remain relevant.

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J C PENNEY:
A LOOK AT ITS MISSION, VISION, & VALUES

• Do the stated mission, vision, and values provide a strong foundation from which to clearly understand the organization's Soulful Purpose? How and Why?
NO, as will be described below in greater detail. It is surprisingly difficult to determine what the current mission statement for JCPenney is. Different versions of the Mission Statement are uncovered through multiple searches (Google, Bing, and Yahoo), but are not seen on any company sanctioned publications (e.g., recent annual reports), in any note or letter on company letterhead, nor on their public facing websites (jcpenney.com or jcp.com). Their current vision statement, rather than being forward looking, talks of current strategies. Their value statement, a list of principles, is more in line with what should be expected in a value statement, but does not have a mission or vision to which it is tethered. It is a lengthy list of characteristics that are noble and desirable, but do not define the company is any differentiating manner.

• What are the strengths and weaknesses of the stated mission, vision. and values? Why?
Mission
“work and win together to achieve superior performance”
The mission statement shown, above, is the most common statement found ("Company Mission Statement Examples", 2014; Farfan, 2015 ). It does not define a “soulful purpose.” It seems obvious that all people in a company should work together, and don’t all people and companies want to win?...

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