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The business model of Zappos is based on the core principles. The company wants to deliver the order very fast and provide the better customer services. But company is differing from other vendors of the industry in online business. For selling the products to customer company is only focused on the Online Channel. The company primary focuses on shoes but they are moving towards other product line via online sites. If we do analysis of competitive strategy of the company then they fit into the differentiation group....
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