Business Overviews
Target market
• Amazon targets the middle and upper class men and women with hands on experience in basic technology, but with little time for physical outlets
• Wal-Mart targets males and females of all age categories, low and middle income classes, reserved and cost-conscious individuals, non-users, prospective-users, regular users, and former users.
Industry positions
• Wal-Mart current market share stands at 11.4 percent while that of Amazon is 36.9 percent.
Key products and their applications
Each of the two companies has over 40 key product categories. Some of the main ones include;
• Automotive & Powersports - Parts, Tools & Equipment, Accessories
• Baby Products- Nursery, Feeding, Gear
• Beauty - Fragrance, Makeup, Hair Care, Fragrance, and Bath and Shower
• Business Products (B2B) - Multiple category products that are of relevance to businesses
• Camera and Photo - Cameras, Telescopes, Camcorders
Customer categories
• Amazon: Adobe Systems, Airbnb, AON, BMW, Autodesk, Canon, Bristol-Myers Squibb, Comcast, Capital One, Hitachi.
• Wal-Mart: Murphy USA Inc., Outerwall Inc., U.S. Cellular Corporation, Ausnutria Dairy Corporation Ltd, China Silver Group Ltd.
Business segments
• Amazon: International, Media, Electronics & other general merchandise, AWS
• Wal-Mart: International, Wal-Mart Stores, Sams Club
Regions of operating
• Amazon: Americas, Europe, Africa, Middle East, Asia Pacific
• Wal-Mart: The entire North American region, South America (Brazil, Chile, Argentina), Africa (Ghana, Nigeria, Uganda, Kenya, Tanzania, Zambia, Namibia, Botswana, Mozambique), Asia (India, China, Japan), and Europe (UK).
Industries overview and key competitors
Amazon operates in the e-commerce

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