No outside research on these companies or industries should be conducted as part of these assignments.
Information taken from the case should be undertaken with enough interpretation and evaluation to develop a comprehensive analysis or synthesis.
One of the goals of this assignment is to communicate in a professional manner. To that end, appendix 2 specifies the format required for the paper. It is based on a common template that I have used in my work as a strategic consultant.
Outstanding papers will include the following characteristics: exceptional coverage of case questions, clearly demonstrated logic and rationale, discussion supported by appropriate analytical exhibits, arguments utilized quantitative analysis to support conclusions, demonstrated understanding and appropriate application of business concepts, clearly delineated decision criteria, recommendations logically extrapolated from findings and remarkably well organized and written.
Appendix 2: Preparing Case Memos
For your Individual Written Case Analysis, please use the format indicated below.
This format is also good for persuasive business writing in general.
1. Introduction/Key Issues.
Briefly summarize the situation facing the business in the case.
State the purpose of the report and specify the goals and key issues in the business situation that will be addressed in your analysis.
Why is the reader reading your report?
State the manner in which each of the issues you have identified should be resolved.
What do you want the reader to do after he or she has read your report?
In this section, only your recommendations should be given.
Reasons for the recommendations should appear in the analysis.
This is the heart of your report. It entails marshaling evidence that supports your problem identification and your recommended course of action.
At the end of your report, use a paragraph to reiterate your key points and what you want the reader to do after reading it.
5. Exhibits. Here, place charts, tables, and specific analyses that are better presented in a standalone fashion than within paragraphs of text.
Charts and tables can be powerful devices for conveying key ideas while paragraphs full of numbers are hard to read.
It is better to explain your point, then refer readers to an exhibit for specifics. Your cases have good examples of exhibits and their use in business reports.
Some general guidelines for preparing an effective business report are:
Spend time composing the introduction and recommendations sections.
Readers pressed for time may stop after these two sections (but I won't!) so it's important to convey to the reader the key information you want them to know in these sections.
Keep the introduction and recommendations short. In reports of this length, that means these two sections together should comprise no more than 20-25% of the text.
Your analysis should have a logical flow indicating why your recommendations are correct.
This requires organizing your information around the particular questions you want to answer and points you want to make. Make decisions about the important information to present.
Cite case facts and details only to the extent they are relevant to your argument.
Headings and paragraph topic sentences help make your logic clear and scannable.
Bullet points can be useful, but use them only for emphasis or specific lists (e.g., your key recommendations).
A report composed of nothing but bullet points is usually difficult to read because the logic connecting one point to the next is unclear.
Proofread the report. Spellcheck misses things.
Focus your recommendations on the important issues in the case. Make your assumptions explicit whenever necessary.
Recommendations should be practical, cost-effective, and appropriate to the timing (short-term or long-term) of the problem at hand.
The supporting analysis should be thorough, carried out correctly, and should draw whenever relevant on material presented in class or assigned in readings.
Your exhibits supplement your report. Do not use an exhibit without explaining in the text what the reader should learn from it.
Exhibits should be readable without reference to the text. Use headings, labels, footnotes and graphics appropriately so the reader can understand what is in an exhibit.
If you are performing calculations on data, use a footnote to indicate how you are performing the calculation.
These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.[Company name]
To: [Recipient names]
Re: Analysis and Recommendations for Marine Harvest
This provides recommendations and analysis for addressing how Marine Harvest should pursue growth in the second phase of its development now that the company has become a market leader in salmon aquaculture. As the market leader in salmon aquaculture globally, Marine Harvest is positioned for sustained organic growth going forward, but as the company enters a new growth cycle there is a need to pursue alternative growth strategies to increase shareholder value. The memo examines the three alternatives the company CEO is considering with a view to identify the best option for Marine Harvest.
In particular, the memo will look at: (1) whether Marine Harvest should explore means of increasing the capacity of salmon it produces annually as a way of continuing the strong growth it has so far achieved through mergers and acquisitions; (2) integrate forward into value-added fish products as a way of entering new fish products markets; and (3) backward integrate into the fish feed business to reduce expenses and increase profitability, given that fish feed accounts for about 55% of the company’s expenses. As shown in exhibit 5, the first and third options present the most feasible solutions as solution 2 would be too costly to implement and may end up hurting the company’s bottom-line.
1. Backward integrate into the fish feed business to reduce expenses, increase profitability, and achieve greater control of the company’s supply chain since 55%...
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