Write a Strategy Analysis Project for Molson Coors Brewing Company....

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Write a Strategy Analysis Project for Molson Coors Brewing Company.

1. Conduct and examine an industry and external environmental analysis.

2. Analyze the company’s strategies (i.e., corporate strategy, global strategy).

3. Identify the strategic issues and challenges that are facing the company (i.e., should be evident from your analyses).


These recommendations should be strategic in nature, rather than purely tactical.
As part of these recommendations, you should provide a discussion of the key risks associated with these recommendations.
Impact of recommendations (including different scenarios) and possible unintended consequences should be assessed.

Task 1-3 should be between 3-4 pages (Not including Exhibits).

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Molson Coors Brewing Company Strategy Analysis

1. Industry and external environment analysis
Molson Coors Brewing Company (“Molson Coors”, “the company”) falls under NAICS 312120 – breweries which is one of the most competitive industries with thousands of companies competing for a share of the lucrative global beer market. Companies in the brewing industry can be categorized by the type of beer they produce (light or strong), their production capacity (micro or macro), and category of the beers they produce (premium, super premium or normal). The brewing industry has witnessed numerous mergers and acquisitions especially among the top companies such as Anheuser-Busch InBev, Heineken Holding, Carlsberg Group and Molson Coors among others as these companies seek to increase and consolidate their market share (Molson Coors, 2018b).
There are thousands of varieties of beers, thus the fierce competition in the breweries...

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