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1) If you were Starbucks, what additional strategies would you adopt in order to accomplish your goals and objectives? In other words, what business strategies should Starbucks pursue to be even more profitable?

2) If you were to compete with Starbuck in the retail beverage industry, what type of business would you establish and what strategies would you pursue in order to be successful?

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1) If you were Starbucks, what additional strategies would you adopt in order to accomplish your goals and objectives? In other words, what business strategies should Starbucks pursue to be even more profitable?

Broaden the association of Starbucks brand name outside of the Starbucks coffee shops

Starbucks is focusing on providing their customers unique “Starbucks Experience”, by building customer loyalty. Their core competence are the HR management values based approach. However their focus would need to concentrate more onto convincing customers that Starbucks is superior coffee to other brands. They would need a more aggressive approach in order to justify the price premium that they charge. McDonald’s coffee has been rated comparable to Starbucks and their advertising is more aggressive with a campaign that mocks Starbucks....
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