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“The Old GM” was plagued by consumer demand issues as outlined in “Lost in Transmission – Behind GM’s Slide: Bosses Misjudged New Urban Tastes; Local Dealers, Managers Tried Alerting Staid Bureaucracy; Marketing Goes Off Course; Trying for a Revival in Miami” by Lee Hawkins (March 2006). Page 29 of “The New” General Motor’s 2010 annual report*, provides a background explaining several additional factors that led to the to the fourth largest US bankruptcy in history, occurring on June 8, 2009 accompanied by a record government bailout (announced in September of 2008). Many of the factors echoed the problems outlined in the Hawkins article....