Nike Organization (650 words)

Nike Organization
Write a report about:
The impact of new companies entering the market, mergers, globalization on the market structure, price elasticity of demand and pricing, and the sustainability of profits.

Nike is considered as one of the few most popular brands in trainers that has a high consumer loyalty. In terms of globalisation, Nike has supply chain operations all over the world. Though footwear industry is a large industry , branded footwear industry has a few large companies with Nike holdining a large market share. Even before the process of becoming a Nike Inc, the company has been procuring low cost shoes and materials from Japan...

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