Week 3 Discussion - Consumer Decisions Studying consumer behavio...

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Week 3 Discussion - Consumer Decisions

Studying consumer behaviors can be difficult. The more effectively companies can achieve this analysis, the more they can satisfy their consumers' needs and thus maximize profits. What are some of the challenges companies face when analyzing their consumers? Provide examples of how this study can positively and negatively impact an organization.

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Consumer analysis is a key challenge for marketers since it is difficult to read into the minds of the consumers and understand what they want. Consumer needs can be divided into express as well as unstated needs....

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