Question

1. From your review of the case, what inference do you draw about the profitability of customer A and customer B? Which one is the good customer? Which one is the bad customer? Explain your response.
2. Is the classification of good and bad from 1 based on service usage? Pricing? Is the customer really bad, or could there be another perspective to the problem AOP is facing? Explain your answer.
3. Should TFC implement the SBP pricing system? Provide a justification for your response.
4. Provide some pieces of advice on how you would approach a meeting with a typical customer A and a typical customer B. How would the ABC information be used during that meeting?

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