Instructions:
This project will be developed in four parts. Each part will have some submission due each week according to the schedule below. While none but the final will be graded separately, failure to submit any part on time will be reflected negatively in the grade:
• Part 1 (by the end of Week 3) will have students assigned to a group, which will meet regularly and stay in touch using the cyber space and brainstorm a strategy;
• Part 2 (Week 4) the group will submit a breakdown of who is researching what, who is responsible for what in the packaging of the information, and a list of their research sources. Instructor will provide ungraded feedback.
• Part 3 (week 5) the group will submit a draft of their information, but not their recommendations (ungraded, but with feedback).
• Part 4 (week 6) the group will submit their final package, including their recommendation about which company to invest in, incorporating feedback from Parts 2-3.
Overall, your group will study the case study selected, and then conduct additional research on the companies in order to get information to address the following questions.
a) What is the price elasticity of demand for gasoline? Is it elastic or inelastic? How about carbonated beverages?
b) What is the Income Elasticity of demand for Coke and Exxon gasoline your selected two companies? Which one has the higher elasticity?
c) What is the cross price elasticity of demand between Coke and Pepsi or your selected two companies? Between Exxon gas and Shell gas?
d) What is the Cross Price Elasticity between Coke and Exxon gasoline your selected two companies?
e) What other issues with regards to the social, political, labour or environmental practices of these two companies might you include that could impact your decision?
2. Remember that your ultimate goal is two-fold:
o to provide the best evidence to support the choice of one company over the other as a place to invest; and
o to do so in the most compelling, informative and creative way you can.

Instructions: This project will be developed in four parts. Each p...