Advantages of Independent Retail vs. Franchise (260 words)

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Although the failure rate for franchisees is much lower than the failure rate for independent retailers, many feel that there are negatives factors that outweigh the advantages of being a part of a franchise organization.
In at least 150 words, discuss some of the reasons why being an independent retailer may be a better option than being a franchisee.
List 4 references.

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As a standard franchise agreement requires you to use the franchise supply network, you do not only have a lack of control of the business ...
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