INDUSTRY OVERVIEW AND COMPETITIVE POSITIONING This section should include an overview of the industry dynamics, including a competitive analysis of the industry. Most firms’ annual reports include some discussion of the competitive environment. A group of peer companies should be developed for purposes of a competitive analysis. The “Porter’s Five Forces” framework for industry analysis is an effective tool for examining the health and competitive intensity and of an industry. Additionally, production capacity levels and pricing are important considerations, as are the distribution and stability of market share.
It is important to note that there are different paths to success. Strength of brand, cost leadership, and access to technology or resources that are protected are just some of the ways in which companies set themselves apart from the competition. Famed investor Warren Buffett describes a firm’s competitive advantage as an economic “moat.” Buffett has said, “In business, I look for economic castles protected by unbreachable moats.”
These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.AMAZON - INDUSTRY OVERVIEW AND COMPETITIVE POSITIONING
When observing the worldwide ecommerce platforms, it could be said that the Amazon has achieved great success and differentiated as the most valuable multinational organization and market competitor. Company’s business is focused on the tow areas – (1) ecommerce; (2) cloud computing. When it comes to the ecommerce markets, according to the recent article available at Social Media Today (Acidre, 2018), two major markets are China and USA.
As stated by the Lunden in online article (Lunden, 2018), Amazon is projected to achieve a US retail sale in 2018 of a $258.22 billion, which is a 49.1% of an online market share in US. It could be said that the Amazon is an industry leader in USA. But, when observing the other major market – China, the situation is significantly different. Based on the latest available findings for 2017 written by Erika Kinetz in 570 news (Kinetz, 2018), Amazon is really struggling. Company’s market share will barely be able to come close to 1% by the end of 2018 (currently it...
By purchasing this solution you'll be able to access the following files: