After extensive research and development Goodweek Tires, Inc., has recently developed a new tire, the SuperTread, and must decide whether to make the investment necessary to produce and market it. The tire would be ideal for drivers doing a large amount of wet weather and off-road driving in addition to normal freeway usage. The research and development costs so far have totaled about $10 million. The SuperTread would be put on the market beginning this year, and Goodweek expects it to stay on the market for a total of four years. Test marketing costing $5 million has shown that there is a significant market for a SuperTread-type tire.
As a financial analyst at Goodweek Tires, you have been asked by your CFO, Adam Smith, to evaluate the SuperTread project and provide a recommendation on whether to go ahead with the investment Except for the initial investment that will occur immediately. assume all cash
flows will occur at year-end
Goodweek must initially invest $160 million in production equipment to make the SuperTread. This equipment can be sold for $65 million at the end of four years. Goodweek intends to sell the SuperTread to two distinct markets:
1. The original equipment manufacturer (OEM) market: The OEM market consists primarily of the large automobile companies (like General Motors) that buy tires for new cars In the OEM market, the SuperTread is expected to sell for $41 per tire. The variable cost to produce each tire is $29.
2. The replacement market: The replacement market consists of all tires purchased after the automobile has left the factory. This market allows higher margins; Goodweek expects to sell the SuperTread for $62 per tire there. Variable costs are the same as in the OEM market. Goodweek Tires intends to raise prices at 1 percent above the inflation rate; variable costs will also increase at I percent above the inflation rate. In addition. the SuperTread project will incur $43 million in marketing and general administration costs the first year. This cost is expected to increase at the inflation rate in the subsequent years.
Goodweek's corporate tax rate is 40 percent. Annual inflation is expected to remain constant at 3.25 percent. The company uses a 13.4 percent discount rate to evaluate new product decisions. Automotive industry analysts expect automobile manufacturers to produce 6.2 million new cars this year and production to grow at 2.5 percent per year thereafter.
Each new car needs four tires (the spare tires are undersized and are in a different category)
Goodweek Tires expects the SuperTread to capture 11 percent of the OEM market.
Industry analysts estimate that the replacement tire market size will be 32 million tires this year and that it will grow at 2 percent annually. Goodweek expects the SuperTread to capture an 8 percent market share.
The appropriate depreciation schedule for the equipment is the seven-year MACRS depreciation schedule. The immediate initial working capital requirement is $9 million. Thereafter, the net working capital requirements will be 15 percent of sales. What are the NPV, payback period, discounted payback period. IRR, and PI on this project?
2. 2.) Pick a public company, other than the examples used in class that is traded on the US stock exchanges. Create a Monte Carlo simulation that will predict the 60 day (ie. Daily) price of your selected stock. Use at least 1500 iterations. In addition to the simulation, please provide the following: Mean and Median Price, Standard Deviation, and the following percentile prices: 5th, 25th, 50th, 75th, 95th, 99th. (15 points)
3.) Pick a public company, traded on the US stock exchanges, other than Tesla motors. Please complete questions 1-4 on MiniCase 13 (provided on Canvas) for your selected company. In addition, please calculate the WACC for your firm. Please include snapshots/screenshots of the information you found, as well as hyperlinks to your data sources for verification (aka provide screen shots of SEC, Yahoo Finance, Reuters, etc. as it pertains to the questions asked). Note: This is a combination of conceptual and computational responses.(20 points)
4.) Please describe the efficient market hypothesis (EMH). What are some of the arguments for and against the EMH? What are your own views on the EMH? (15 points)
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