a. Construct a payoff table for this problem.
b. Construct a regret table for this problem.
c. Should Super Soda introduce the soda if the company: (1) is conservative; (2) is optimistic; (3) wants to minimize its maximum disappointment?
d. An internal marketing research study has found P(100 million in sales) = 1/3; P(50 million in sales) = 1/2; P(1 million in sales) = 1/6. Should Super Cola introduce the new diet soda?
e. A consulting firm can perform a more thorough study for $275,000. Should management have this study performed?
These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.Answer c)
(1) If the decision maker is conservative, the approach would be to maximize the minimum expected profits. If the decision maker does not market soda, the lowest expected payoff is (-$400,000). If the decision maker markets the soda, the lowest expected payoff is (-$2,000,000). Therefore, the decision would be NOT to market soda under conservative approach...
By purchasing this solution you'll be able to access the following files: