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As organizations expand and spread their operations across different countries, they are confronted with a different set of challenges and opportunities. Therefore, it is becoming increasingly important for organizations to understand the differences across cultures and countries and accordingly develop customized strategies on the basis of these differences across nations. PepsiCo had initially been catering to the region of developed markets and its entry into India was a shift since India is a developing market which is on the state of expansion. As such, rather than merely focusing on selling the products and beverages in the nation, the management team had indulged in a slew of corporate social responsibility initiatives so as to gain recognition in the markets and...
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