Short Case study Assignment
Access Ford Motor Company’s (financial statements from the web). Perform a short financial statement analysis of the company over the most recent (3) year period.
Select the following two financial ratios for analysis:
-The Profit Margin Ratio
-Pretax Margin
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Ford Motors is involved in the business of the development, manufacturing, distribution and servicing of vehicles and their parts and accessories. It operates in a cyclical industry since the demand for automobiles is cyclical. The financial analysis of the company has been conducted through the application of the ratios – pre-tax margin and net profit margin. The trend...
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