This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.This report is based on the analysis of the stock of the company Delta Airlines Inc. The foundation of the company dates back to 1924 and it is headquartered in Atlanta, Georgia. It is the leading airline in the world on the basis of seats offered as per CAPA (2013). It offers 3,802,004 seats and it has also been ranked consistently as the best US airline as per the BTN Annual Airline Survey (Boehmer, 2013).
As per Annual Report (2013), the company is involved in the business of providing air transportation services for passengers along with delivery of cargo throughout the US region and the globe across the continents of Central and South America, Asia, Middle East, Australia, Africa and Europe. Its route network has been operating on the hub system. It has operations in international gateway airports which include the regions of Atlanta, Amsterdam, Salt Lake City, Detroit, Cincinnati, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles de Gaulle, Seattle and Tokyo-Narita. There are flights in each of these operations whose role is to accumulate and distribute the traffic from the markets to other hubs and gateways and to regions which surround the hub. As such, it has access to a large number of domestic and international cities. Post its acquisition of Northwest Airlines in October, it had emerged as one of the largest airlines in the world. It has been operating a fleet of Boeing aircraft which has varied size and capabilities and that has imparted flexibility to its business model (CAPA, 2014).
Delta Airlines has used the inorganic route of growth in which it has undertaken several mergers and acquisitions to expand its network and operations. It has formed several joint ventures on an international level, alliances with domestic and foreign airlines to optimize the use of its resources and provide a broad coverage to its customers. Its main hub is located in Hartsfield-Jackson Atlanta International Airport in Atlanta, Georgia, which ranks amongst the busiest airports in the world.
Delta has been generating cargo revenues also in the domestic and international markets, though this represents secondary source of revenue for the company. It has allocated cargo space on its scheduled passenger aircrafts to earn secondary income. It is also a member of the airline cargo alliance, SkyTeam Cargo. It has several other business lines such as providing aircraft maintenance, repair and overhaul (MRO) services vacation wholesale operations, and the private jet operations. Its major competitors include SkyTeam, United Air Lines, Continental Airlines, Lufthansa German Airlines, Air Canada, American Airlines, British Airways and Qantas (Reuters, 2014).
Competitor Analysis of Delta Airlines Inc.
Delta Airlines has been enjoying a premium brand image and it has been streamlining its operations strategy which has led to improved profitability for the company. The major factors that have been...