This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.1. Business overview
This report is based on the company McDonald’s. The foundation of the company dates back to 1940 and its headquarters are located in Oak Brook, Illinois. The company is engaged in the primary business of restaurants and is known as a reputed fast food restaurant all across the world with its operations spread across United States, Europe, Middle East, Asia, Africa, Latin America and Canada. It has also been franchising its brand name to grow and expand. Its menu comprises of fast food items such as potato fries, burgers, etc. along with beverages and soft drinks. With an increase in health consciousness amongst consumers, there is the need for the business to redesign its menu and add nutritive items also.
2. Financial overview
a. Sales and income record
The five year period 2010 – 2014 has been analyzed in this report. While sales represent the growth potential of the company, the profits indicate the operating effectiveness of the organization. The sales and profit metrics have been tabulated below....