This assignment consists of two (2) sections: a written executive summary, and a slide presentation consisting of twelve (12) slides. Note: You must submit both sections as separate files for the completion of this assignment.
Now that you have completed a draft for all primary sections of your business plan, you will complete the executive summary. The executive summary is the section of your plan that is often read first, especially by investors. Your executive summary must persuade a reader to spend the time to find out about your product, market, and techniques. For this reason, it’s best to prepare your summary last—after you have thought through all the issues.
Like the executive summary, only after you have fleshed out your business plan will you have the information you will need for a slide presentation (e.g., PowerPoint). This 12-slide presentation conveys the most important aspects of your business in a short time. More sophisticated investors, such as angel investors and venture capitalists, will typically not look at your written business plan until they have seen your slide presentation.
Section 1: Written Executive Summary (MS Word or equivalent)
Choose to write either a synopsis summary or a narrative summary, and include highlights from the each section of your business plan.
1. Write a one to three (1–3) page executive summary for your business plan, in which you justify:
a. A clear and concise business concept.
b. A thoroughly planned business concept.
c. A capable management structure.
d. A clear-cut market need.
e. Significant competitive advantages for your business.
f. Realistic financial projections.
g. That investors have an excellent chance to make money.
h. A realistic and developed exit plan.
2. Format your assignment according to these formatting requirements:
a. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
b. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
c. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Section 2: Presentation (MS PowerPoint or equivalent)
3. Create a 12-slide presentation.
The specific course learning outcomes associated with this assignment are:
• Describe strategic planning techniques used to formulate alternative strategies designed
to achieve stated business goals.
• Create a plan to implement a firm’s strategy and manage the change from current
• Analyze strategies for exerting the internal leadership needed to drive the implementation
of strategic initiatives and improve operating excellence.
• Use technology and information resources to research issues in strategic management.
• Write clearly and concisely about strategic management using proper writing mechanics.
This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.Custom Coffee is a San Antonio, Texas based company that provides the highest quality organic and healthy coffee. The company focuses on selecting the high quality blend(s) of beans and tailoring to the customer's specific style of roast.
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