Construct a ten to thirty (10-30) page business plan. Note: Twenty (20) pages are sufficient for most businesses.
1.Combine all of the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.
◦Executive Summary (Project Deliverable 5)
◦Company Description (Mini Project Deliverable 1)
◦Industry Analysis and Trends (Project Deliverable 1)
◦Target Market (Project Deliverable 2)
◦Competition (Project Deliverable 2)
◦Strategic Position & Risk Assessment (Project Deliverable 1)
◦Marketing Plan & Sales Strategy (Project Deliverable 2)
◦Operations Plan (Mini Project Deliverable 2)
◦Technology Plan (Mini Project Deliverable 2)
◦Management & Organization (Mini Project Deliverable 2)
◦Ethics & Social Responsibility (Project Deliverable 3)
◦The Financials (Mini Project Deliverable 3)
2.Three (3) sections—the Executive Summary, the Financials, and the Management description—must spark enough interest to convince a reader to continue. Enhance the three (3) mentioned sections to appropriately engage the reader.
◦Hints: The financial section of your business plan will be derived from the previously completed financial worksheets.
3.Format your assignment according to these formatting requirements:
a.Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
b.Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
c.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
Section 2: Business Plan Financials (MS Excel worksheets bundled with course textbook)
4.For year one, submit a revised Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.
The specific course learning outcomes associated with this assignment are:
•Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
•Create a plan to implement a firm’s strategy and manage the change from current operations.
•Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.
•Use technology and information resources to research issues in strategic management.
•Write clearly and concisely about strategic management using proper writing mechanics.
This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.Executive Summary
Custom Coffee is a San Antonio, Texas based company that provides the highest quality organic and healthy coffee. The company focuses on selecting the high quality blend(s) of beans and tailoring to the customer's specific style of roast.
Aimed at true coffee lovers, Custom Coffee tends to be a part of their customers identity. The choices they make speak about who they are, how they feel, and their life philosophy. Since the choice of coffee expresses details about the individual, then the ultimate form of self-expression that a coffee drinking hipster can make is to create their own special custom blend of coffee just for them.
Custom Coffee company name and brand has been registered within the State of Texas, and adhering to all Federal and State regulations, with its own established website.
The product mix of Custom Coffee would comprise of personalized coffee and the ability of the coffee drinker to identify with the beverage. By visiting customcoffee.com web site customer can choose from a variety of custom blend of coffee beans, roast and choose the name of the coffee blend. Pricing is based upon the volume of beans that the customer purchases, with discounts for increasing levels of purchases;
The main operation of the business would be to function on a make-to-order strategy, through the online site, The business would be operating primarily through the website model with direct distribution. Partnership with Fedex as the logistics provider would help on-time delivery.
The differentiating aspect would be the high quality and nutrition of coffee along with timely delivery to consumers in the shortest time.
The main problem is to comply with sustainable production methods. Eco-friendly and recyclable packaging would be used to minimize environmental hazards.
The company would pursue the differentiation model to create its brand image. According to the research about 41% of the coffee drinkers prefer to make coffee at home, this company would cater to this preference by meeting the needs of consumers that want customized brewed coffee. It would deal exclusively in healthy coffee, while offering consumers convenience of online store, allowing them to save the time by visiting the stores and comparing different coffee options.
Custom Coffee would be marketed to working people primarily, who require refreshment and energizing drinks. The area served would be the Times Square region in New York, USA. Where population is urban with high-income levels. Cool climate would be favorable for coffee demand. Targeted consumers of Custom Coffee are in age range 18 to 65 years, with at least $45,000 of yearly income. Both genders and martial statuses, usually employed home owners.
The core management team would include 5 key members. The Chairman & CEO and the other 4 members would be executives in the marketing, finance, strategic planning and operations department. This key team would complement each other’s skills and aid in faster decision making. There would be 5 additional employees who would manage daily operations such as accepting consumer orders, customizing their coffee needs with the suppliers and packing and distributing to logistics.
Participative and team-based working style would be implemented, with information sharing and the decisions can be made on the basis of consumer feedback and opinions.
The biggest risk for the company is that products fail to meet the quality and nutritional standards of WHO and FDA. Failure to comply with them can lead to closure of the business. The second risk is competition risk. The third risk is the risk that the new business may not be able to raise the required funding and this can lead to difficulties in commercializing the business idea.
Custom Coffee is a San Antonio, Texas based company that provides the highest quality organic and healthy coffee. The company focuses on selecting the high quality blend(s) of beans and then tailoring the customer's specific style of roast that the beans receive for a completely sensational brew. The company's headquarters and manufacturing plant are located at 64 St Riverwalk Parkway, San Antonio, TX...