Explain the Current Strategy of McDonald's by providing the following information:

Company’s internal competitive advantages
How does the company differentiate itself from its competitors?
Identify which generic business strategies your company is employing. Do they align with its vision and mission?
Where is your company on the industry’s life cycle?
Does your company have a cost-leadership position in this business? If so, identify which cost drivers it uses effectively to hold this position.
What is your company’s approach to the market? Does it segment the market?
Is your company vertically integrated? Explain.
Explain your company’s global strategy.

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Internal competitive advantage
McDonald’s is a strong player in the quick service restaurant industry and the key competitive advantage of the company are:
– Strong brand image of the company.
– Extensive levels of brand penetration, making it the market leader.
– Tasty items such as burger, etc. on the menu, making it a preferred choice of consumers.
– Cost effective and easy accessibility due to presence of several outlets across the world.
The biggest source of competitive advantage has been the strong brand value of the company. Since its inception, it has been innovating to develop tasty items such as burgers, fries, etc. and these products differentiate it from competitors due to their unique taste. The company has been using the franchising route to spread operations and due to this, it has presence across several countries and key locations. This high level of brand visibility imparts competitive advantage to the company too. It has also invested in state-of-the-art equipment so that the cooking times and order processing times are reduced and consumer orders are fulfilled in an efficient and effective manner.
Differentiation from competitors and generic business strategies...

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