International Business and Sustainability Assignment
1. International Business and sustainability - 3,000 Word Assignment
Identify one multinational enterprise which is (was) faced with sustainability and/or ethical dilemmas in the globalised market, and write an academic report (minimum 3,000 words) covering:
â€¢ Analysis of the nature of the dilemmas faced by the company and their impact on the companyâ€™s image and performance
â€¢ Analysis of the influencing factors (e.g., external factors such as political, economic, social and cultural and internal factors such as organisational culture and leadership etc) which drive the companyâ€™s strategic actions
â€¢ Account of the companyâ€™s strategic actions in response to the dilemmas and evaluation of the (potential) impact of these actions on the company and its stakeholders
â€¢ Analysis of how the company interacted with stakeholders such as NGOs and standard-setting bodies (if there are any) in relation to the sustainability/ethical issue identified
â€¢ Application of one or more academic (IB) theories or frameworks to your analysis of the case
â€¢ Your recommendations on the future sustainability/CSR activities of the company and analysis of the costs and benefits of these activities from business and environmental perspectives.
â— Written in report style.
â— It should contain an executive summary and table of contents.
â— The executive summary, table of contents, any diagram, in-text tables, references and appendices are not included in the word count.
â— Should have 100 good quality academic references
â— Include at least 3 appendix
Your report should be a minimum 3000 words in length (EXCLUDING REFERENCES).

International Business and Sustainability Assignment 1. Internatio...