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Comment the article and backup your opinion either with logic or data from it.

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The personal opinion about the reviewed article is of a total agreement with respect to the potential of analytics for industries that deal with large amounts of data in real-time. In addition, AI and BI techniques and tools are now included in the core engine of operational management used by organizations due to this potential. For instance, the dynamics of retail industry can be easier captured if the business tools can understand the newest technologies (e.g. IoT, data integration) in what regards consumers’ behavior and trends....

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