Case Study Does Big Data Bring Big Rewards?
Why did the companies and services described in this case need to maintain and analyze big data? What business benefits did they obtain? How much were they helped by analyzing big data?

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The case study provides several relevant examples when Big Data technology has helped the companies to improve their businesses and to strengthen the relationship with customers. For instance, Green Mountain targeted “much more precise information” after they began to analyze large datasets collected. At the same time, the identification of potential issues was done quicker than in the absence of this technology. Another positive example is represented by Auto Zone which was able to identify more precise trends for customers and to adjust their inventory after gathering data “from a variety of databases”. However, it is needed to emphasize that intensive usage of Big Data brings benefits outside businesses, too. There are currently numerous ways to embed this technology in the field of (public) services and customer relationship departments....

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