QuestionQuestion

Imagine Myrkdalen ski resort has hired you to help them plan a social media campaign for the 2019 winter season. The goal is to increase the number of visitors by 30%. Prepare a social media Campaign for Myrkdalen ski resort. Your plan must answer the following questions:
Which audience will you target for the campaign? Why?

A great campaign starts with the right audience. The first step in planning a social media strategy involves discovering who your target audience is. By knowing your target audience, you will be able to create content that connects with their interests and improves your performance. Research your competitors’ social networks to find their largest followings
You and your competitors are after the same audience on social media. Choose 5 competitors (Tip: search for ski resorts near Bergen).
After identifying your competitors, search for them on the major social networks (Facebook, Twitter, LinkedIn, YouTube, and Instagram), and write down their number of followers/subscribers on each network .
Compare them with the number of Myrkdalen’s followers on each social network. (Tip: Use Microsoft Excel to plot the numbers).

Choose Your Social Media Channels
Based on the numbers above, make a list of Myrkdalen social networks and rank them in order from the most to least important. Take a look at data from your competitors and do the same for them.
Decide which networks you are going to use in your campaign
Explain how you are going to run the campaign
Which tactics are you going to use?
Which type of content will you use?
How long will the campaign last?
(Tip: do internet research on how your preferred social media network(s) can be used to drive customer acquisition)
Will you consider using any other channel to support your social media campaign? Why?

Solution PreviewSolution Preview

These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.

    By purchasing this solution you'll be able to access the following files:
    Solution.docx and Solution.xlsx.

    50% discount

    Hours
    Minutes
    Seconds
    $18.00 $9.00
    for this solution

    or FREE if you
    register a new account!

    PayPal, G Pay, ApplePay, Amazon Pay, and all major credit cards accepted.

    Find A Tutor

    View available Management Information Systems (MIS) Tutors

    Get College Homework Help.

    Are you sure you don't want to upload any files?

    Fast tutor response requires as much info as possible.

    Decision:
    Upload a file
    Continue without uploading

    SUBMIT YOUR HOMEWORK
    We couldn't find that subject.
    Please select the best match from the list below.

    We'll send you an email right away. If it's not in your inbox, check your spam folder.

    • 1
    • 2
    • 3
    Live Chats