Which audience will you target for the campaign? Why?
A great campaign starts with the right audience. The first step in planning a social media strategy involves discovering who your target audience is. By knowing your target audience, you will be able to create content that connects with their interests and improves your performance. Research your competitors’ social networks to find their largest followings
You and your competitors are after the same audience on social media. Choose 5 competitors (Tip: search for ski resorts near Bergen).
After identifying your competitors, search for them on the major social networks (Facebook, Twitter, LinkedIn, YouTube, and Instagram), and write down their number of followers/subscribers on each network .
Compare them with the number of Myrkdalen’s followers on each social network. (Tip: Use Microsoft Excel to plot the numbers).
Choose Your Social Media Channels
Based on the numbers above, make a list of Myrkdalen social networks and rank them in order from the most to least important. Take a look at data from your competitors and do the same for them.
Decide which networks you are going to use in your campaign
Explain how you are going to run the campaign
Which tactics are you going to use?
Which type of content will you use?
How long will the campaign last?
(Tip: do internet research on how your preferred social media network(s) can be used to drive customer acquisition)
Will you consider using any other channel to support your social media campaign? Why?
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Solution.docx and Solution.xlsx.