QuestionQuestion

For the company and product or service that you selected, respond to the following in a 3- to 4-page Microsoft Word document:

Imagining yourself to be the customer, construct a House of Quality to provide the organization with your perspectives on what the important dimensions of quality are and how well the organization is currently meeting your needs.

- Develop a SPC checklist for each dimension of the product that you believe would be subject to statistical control.
- Evaluate the product using the five-step plan that is associated with the Kaizen philosophy.
- Determine what elements of the production and delivery of the product or service would be subject to benchmarking and describe how you would identify those organizations to which comparisons could be made in a benchmarking process.

Support your responses with examples.

Cite any sources in APA format.

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Eight dimensions of product quality management can be used at a strategic level to analyze quality characteristics. The concept was defined by David Garvin. Some of the dimensions are mutually reinforcing, whereas others are not—improvement in one may be at the expense of others. Understanding the trade-offs desired by customers among these dimensions can help build a competitive advantage. Garvin's eight dimensions can be summarized as follows:
Performance: Performance refers to a product's primary operating characteristics. This dimension of quality involves measurable attributes; brands can usually be ranked objectively on individual aspects of performance.
Features: Features are additional characteristics that enhance the appeal of the product or service to the user....
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