Question

Product Strategy Case Study:
Choose one case from the following:
 Starbucks (pg. 316)
Case Study Format
Case Study Papers should follow the following format and address the following four components:
• Cover Page
• Situational (SWOT) Analysis
o Internal Factors (Strengths & Weaknesses)
o External Factors (Opportunities & Threats)
• Problem Analysis
o Describe the primary and any secondary problems. Discuss what the facts vs. opinion/assumptions are. Are these problems a result of a deeper problem?
• Alternative Courses of Action
o Describe possible alternatives for the organization’s problems and the limitations for each alternative.
• Selection/Plan of Action
o Select one of the alternatives, and then discuss a successful plan of action for the organization.
• Reference Page
Papers require a cover page (in addition to the 2 page min), an introduction, a body separated into multiple sections (subheadings), a conclusion, and a separate References page. Papers should include references which support the readings (tie in concepts/theory from the textbook to the application/article) and follow APA writing guidelines. Papers should also include page numbers.

Solution Preview

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Introduction

Starbucks first store opened in 1971 and today it has more than 5,500 coffeehouses in more than 50 countries. Starbucks has built such a huge success story on a number of pillars. “Acting responsibly” is one of them through which the company strives to be responsible towards the planet as presented in their “Starbucks Shared Planet”
Ethical sourcing, supporting the tea & coffee communities, engaging to become part of the community where it operates are certain values the company cherishes. Project like “swastha” and “CHAI project” are some of the examples in this regard. Starbucks believes in communicating and collaborating openly with different stakeholders. There are other values and principles like these which have led Starbucks to where it stands today.
The mission statement as on their website reads as:
“Our Mission: to inspire and nurture the human spirit-one person, one cup and one neighbourhood at a time”
From a limited number of products Starbucks has grown into providing a wide product line across geographies with varying facilities in different stores. The emerging competition landscape and social trends have also brought new opportunities and threats for the company. Starbucks faced certain challenges around the time when economic downturn began to unfold. In the light of these challenges and opportunities, the company adopted certain measures which could not be as rewarding as it was expected....

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